ARTICLE
THE ASK
Create a social media campaign across four platforms that encapsulates the brand’s personality while also informing customers of their features.
THE INSIGHT.
Article was founded in 2013 on the idea of making good style easy to obtain. They have employees from all walks of life, to help make sure their furniture is long-lasting and at good prices
THE RATIONALE
We wanted our main emphasis for the campaign to be on how easy-to-use Article is, focusing on the idea that buying furniture does not need to be as difficult as finding true love. Article’s willingness to help and ensure confidence in its target audience is what makes the target fall in love with the brand.
Credits
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Firstname Lastname
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Firstname Lastname
Title / Role